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What’s New In Food: Technology-Based Traceability

Innovations in technology are revolutionizing supply systems, giving foodservice operators and consumers a better understanding of where their food comes from. How is your company using technology to spearhead change?

From Kevin Wilson’s LinkedIn Video Blog: Connect and comment here


Full Transcript

What’s new in food?

All right. No, no, I’ve got to go.

Hey. What’s new in food? Game-changing technology. One of the biggest challenges that continues to plague the food industry is food safety. From pesticides to pathogens, there’s never been a greater demand to understand where our food comes from from farm to fork. Consumers and operators alike want to know and understand the supply chain, where products are coming from, where they’ve been, and where they’re going to. In fact, just two weeks ago, Walmart announced that all suppliers of leafy greens must start utilizing blockchain within one year from today. What is blockchain? Why is it so important? Blockchain is a technology that automatically creates a record of data transfers. It’s encrypted. It’s decentralized. Think of it as a public ledger, one that creates transparency along the entire supply chain. And big companies are buying in, like Walmart, Subway, and Tyson. The expectation is to be able to trace a product all the way back to its field and individual product lot within seconds. The outcome could save the food industry millions and millions of dollars. And much, much more importantly, it could actually save human lives. So what is your company doing to utilize technology to spearhead change?

Looks like it’s time for harvest. Ooh. Just the way I like it.

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