From technology to customization to a stronger focus on fresh, c-store is outpacing the industry with unprecedented innovation. Is your brand leveraging this segment to reach Millennials and Gen Z?
From Kevin Wilson’s LinkedIn Video Blog: Connect and comment here https://bit.ly/2RUsKua
What’s new in food?
Welcome to NACS 2018 from beautiful Las Vegas where the c-store industry is showing off everything it’s doing to really outpace the industry. I’m going to take you on a tour of this event and show you some of the exciting things that are happening out there. C-stores aren’t what you used to think of them. They are big business; they are super sophisticated. They’re no longer just looking at bubba; they’re looking at Gen-Z; they’re looking at millennials; they’re looking at technologies that other industries are only dreaming of, and I’m going to give you a great preview of that today, so let’s take a tour of NACS.
Technology and customization continue to explode with companies like f’real leading the charge. If you look straight across the hallway, check out these from Fresh Blends, smoothies made by you.
Even c-store staples like the roller grill have undergone a massive upgrade and are now really focused on entrée flavors like Nashville hot chicken that are driving Gen-Z customers in the door. And that big flavor doesn’t stop at the roller grill. Just take a look at beverages with flavors like strawberry watermelon, honey citrus, blackberry, pineapple papaya, cucumber lime and raspberry hibiscus.
One of the absolute biggest trends I’ve seen here at NACS is fresh. Fresh is definitely everywhere and fresh is in. Just check out these salads by Dietz and Watson. They look appealing; they look cool; they look fancy; they look on-trend. I love them.
When it comes to convenience stores, brands most definitely matter.
What’s hot? Protein snacks are hot and getting hotter. From Lorissa’s Kitchen to Jack Links beef jerky, there’s all kinds of protein on the go here and Gen-Zs and millennials are digging this. So, if you want to see what’s new in food, stop by your nearest convenience store.