Search
Close this search box.

Just For Kicks: Digital Transformation

Emerging technologies are integrating into everything — from the restaurant kitchen to the grocery store and more. Taking care of business means actively working to modernize how you serve customers. This month, the Just For Kicks team highlighted a few, new technologies that had us championing the robot takeover just around the corner.


Get a kick out of what we’ve posted.

Labor shortages, food safety and consistency are major issues plaguing the restaurant industry. The solution? Man’s next best friend, robots! They bring a dependability that humans cannot match. Until they learn to call in sick, robots can be counted on to always show up on time for work — and they don’t require any training.

Once consumers got a taste of curbside pick-up, there was no going back. Several major fast food chains have announced plans for new, modernized concepts that are centered around mobile and drive-thru orders. Their inspiration is simple enough: people want to get their food as quickly and efficiently as possible. The faster we can get back to our couch with our spicy chicken sandwich to watch TikTok, the happier we will be.

Uber Eats recently announced plans to integrate autonomous delivery options, such as a self-driving electric car and a sidewalk robot, into their platform. Upon delivery, customers will get a unique passcode sent to their phone that will allow them to unlock the vehicle and grab the food. James Bond wishes he was this slick and secretive. These innovations avoid the labor costs of a human courier, offering more affordable delivery for customers and increased profits for operators. It’s a win-win!

What’s better than having your groceries delivered directly to you? Ordering when you are laying at the beach or in your own backyard? Kroger has been rapidly evolving their e-commerce and delivery business with the recent announcements of a new, speedy drone delivery service and a digital farmers market that exclusively sells local products. Safe to say the grocery game has been changed.

Courtesy of the Esrock Partners “Just for Kicks” Team: Travis Fish, Lucy Staszel, Samantha Gallagher, Aleksandra Kostic, Shawn Rudolph & Karolina Urbas

Get Exclusive Updates

Sign up to find out what’s hot (or not) in food. From flavor trends to insights and mustn’t miss tradeshow highlights, get it all along with our unique perspective of the world of food.