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2024 Esrocky Awards: The Best of the Best of the NRA Show 

Another National Restaurant Association Show is in the books. This year, we’re taking the time to recognize the best of the best of the booths, samples, show-floor experiences and related off-the-floor events. That’s the Esrocky Awards.

Before we jump into our winners, here are the notes and observations we had from the weekend: 

  • Talk of equipment technology was buzzing. Following the suit of innovations in the artificial intelligence space, equipment designed to save on time and labor took over more floor space than ever before.
  • Already popular international flavors have gained more attention—setting up shop in all three halls.  
  • Flavor mashups and inspiring applications guided booth traffic. Manufacturers walked the talk and showed how versatile their product SKUs are in samples. 
  • Category innovation was somewhat limited compared to previous years—plant based had a smaller footprint and less word-of-mouth. 

Now, without further ado, here are the Esrocky Awards.

Courtesy of Esrock Partners, a food marketing agency located near Chicago, Illinois that specializes in the food, beverage and foodservice industries and their current market trends. For a close-up of our capabilities, see our services

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