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Showcasing sustainability

Tyson Foodservice

Public Relations • Video Direction • Video Production • Video Editing

Challenge In a world where big brands can have a negative connotation, companies like Tyson are in a constant uphill battle to win the hearts and minds of today’s hyper-aware and critical public.
Solution We brought Tyson’s compassion and care for the land, animals and end consumers to life in an authentic video that showcased real people on a mission to do the right thing.