Showcasing sustainability

Tyson Foodservice

Public Relations • Video Direction • Video Production • Video Editing

Challenge In a world where big brands can have a negative connotation, companies like Tyson are in a constant uphill battle to win the hearts and minds of today’s hyper-aware and critical public.

Esrock Insight Tyson’s corporate social responsibility efforts align with the values buyers are looking for in food brands.

Solution We brought Tyson’s compassion and care for the land, animals and end consumers to life in an authentic video that showcased real people on a mission to do the right thing.