Popeyes chicken sandwich took the world by storm, selling out in a matter of days and receiving the equivalent of $65 million in media mentions. What makes this sandwich so special? See how it delivers on what today’s consumers really want.
Get to know more by viewing the article and posts below.
1. Forbes Article
2. Popeyes Chicken Video
3. Popeyes Chicken Tweet
What’s new in food?
What’s new in food? By now, I’m sure you’ve heard that Popeyes has its very own spicy chicken sandwich. And this magical sandwich has created so much buzz around the food service industry, and it’s created a literal turf war between Chick-fil-A, Popeye’s, and even Wendy’s has joined in the fray, everyone competing to see and say with their customers who has the best spicy chicken sandwich.
Not only has it generated buzz among the industry, but among consumers, so much so that the value is being estimated at $65 million worth of media for Popeyes alone. It’s not only created a buzz with consumers, it’s created a real buzz with workers. It has been a pain in the rear end, multiple employees going online complaining about how tough it is to keep up with the demand when you have a food phenomenon like the spicy chicken sandwich.
One of the things that has me interested is we look at innovation in the food world all the time, what makes a great innovation? What’s the next great LTO going to be? How do you bring something out that no one’s ever seen before? And yet, the most talked about, the most tried, the most tweeted about product in the entire industry within the last 12 months has been a spicy chicken sandwich. So maybe it isn’t about innovation that’s new and different, maybe innovation is really about what’s better and what people really, really want.
One thing’s for sure, the spicy chicken sandwich has put the spotlight right back on the food service industry, which we love. Hey, for 3.99, come down and see what all the buzz is about. And you can tweet, you can Instagram, you can Snapchat, and let the world know which chicken sandwich you think is the best.