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Integrated Communications Digital Coordinator

The primary role of the digital coordinator is to support the associate director of digital in planning, executing, optimizing, and reporting on programmatic, social, and paid search campaigns.

This role requires a detail-oriented individual who strives for operational excellence by embracing our core values of agility and adaptability. The digital coordinator will be responsible for the quality and timely execution of client campaigns through media placement across multiple platforms. This position offers significant growth potential within the Integrated Communications department, emphasizing personal development and growth-oriented success.

In addition to the primary function of this role, there are several other areas of responsibility that a digital coordinator needs to be comfortable with:

  • Detail-oriented: Strong attention to detail to ensure accuracy and quality in campaign execution. The ability to spot inconsistencies and errors is crucial for maintaining high standards.
  • Analytical thinker: Strong analytical skills to monitor and optimize campaign performance. This includes being able to dive into data, understand key metrics, and derive actionable insights.
  • Agile and adaptable: Ability to thrive in a fast-paced environment and adapt to changing client needs and industry trends. This includes being flexible and responsive to feedback and evolving situations.
  • Relationships: Ability to cultivate relationships with internal agency teams, clients, and outside strategic vendor partners. Ensures relations are positive and stable by collaborating and communicating through all phases of a project.
  • Client-focused: A deep understanding of client goals and expectations, ensuring all work aligns with their strategic objectives. Building and maintaining strong client relationships through regular communication and reliable execution.
  • Strong communicator: Excellent written and verbal communication skills to clearly convey ideas, campaign details, and insights to team members and clients. This also includes the ability to present findings in a compelling and understandable manner.
  • Hustle: Ability to proactively identify opportunities for optimization and improvement, taking initiative to find solutions and propose enhancements.
  • Innovative: A creative approach to problem-solving and campaign execution, consistently seeking new and effective ways to enhance digital media performance. Staying abreast of industry trends and incorporating new techniques and tools as appropriate.
  • Time management: Ability to efficiently work on multiple projects and initiatives at the same time while maintaining a superior level of organization and service.
  • Industry Expertise: Proficiency with digital marketing tools and platforms like Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and DSPs. Familiar with analytics tools such as Google Analytics for data-driven decision-making. Stay current on programmatic and social industry trends through ongoing training and research.

Key Responsibilities and Tasks:

  • Campaign management: Create and manage campaigns across programmatic, social, and paid search channels following planned details.
  • Media execution: Handle digital media execution for assigned clients, including forecasting, budget distribution, campaign setup, optimization, and pacing supervision.
  • Performance monitoring and KPI assessment: Monitor campaign performance across channels, provide reporting analysis, and summarize campaign performance based on agency benchmarks. Use targeted KPIs to assess media performance and media spend.
  • Campaign optimization: Oversee day-to-day optimization and pacing of campaigns, ensuring performance aligns with projected returns. Enhance programmatic campaigns through domain, exchange, audience, and tactic optimization.
  • Asset management and trafficking: Manage creative assets, assign ad rotation, and handle supplemental tracking. Lead digital ad trafficking across programmatic, paid social, and paid search.
  • Pixel and UTM management: Create, place, and test pixels across platforms. Create UTM parameters for digital assets using guidelines and proprietary tools.
  • Keyword Research: Conduct keyword research and creation for paid search campaigns.
  • Strategic support: Provide support to directors by citing key learnings to inform paid media strategy.
  • Media trends analysis: Identify media trends across clients and provide thoughtful insights for potential optimizations.
  • Dashboard management: Work within our reporting dashboards (TapClicks) to review pacing and all media performance.

Desired Qualifications

  • Bachelor’s degree in marketing, communications, advertising, or related field.
  • 1-3 years of experience in digital marketing.
  • Proficiency in digital marketing tools and platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, DSPs, and Google Analytics.
  • Strong written and verbal communication skills.
  • Ability to manage multiple clients with diverse timelines, expectations, and teams.
  • Motivated self-starter with the ability to dive into data to find answers.
  • High integrity, energy, and desire to work in a results-oriented, fast-growth environment.
  • Driven to question systems, tackle problems, and work with team members to solve analytics queries while maintaining ethical integrity.
  • Passionate about digital media and excited about using digital media platforms and tools.
  • Experience in buying media on DSPs like Basis, StackAdapt, Simplifi, Trade Desk.
  • Exposure to digital bid management, campaign management, campaign optimization, and digital media operations across programmatic, social, or paid search platforms.
  • Familiarity with paid search, keyword creation, campaign pacing, and reporting.
  • Experience managing organic or paid social, campaign setup, and/or reporting through Meta, LinkedIn, TikTok, or Snapchat.

Key Relationships

  • Reports to: Associate Director of Digital
  • External Relationships: Clients, Vendors, Data Partners

Benefits

  • Medical, dental, vision, short-term disability, and life insurance
  • 401(k) program with employer match
  • Flexible spending account (FSA) and dependent care FSA
  • Agency bonus program
  • Perpetual learning
  • Flexible scheduling and remote working days
  • Paid time off
  • Fridays close early all year

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