Challenging Perceptions and Winning
The biggest name in chicken asked us to solve two major challenges. First, to appeal to this niche audience, and overcome the stigma of a large, impersonalized supplier. Second, to expand their perception beyond a chicken-only brand. We answered with a repositioning, rebranding and growth-fostering campaign.
The foundation of the rebrand centered around positioning Tyson as an all-in protein partner. Out of that evolved a multi-brand, multi-touchpoint, full-funnel nurture campaign that drove awareness and lead generation. And a rally cry to boot.
...Delivered on Digital
And Turned Heads at Tradeshows
And the Results Speak for Themselves
