PRESENTING RED LABEL IN A WHOLE NEW LIGHT
How do you carve out an ownable identity for a brand that stands in the shadows of its older sibling? You put a spotlight on its unique benefits—and allow it to truly shine.
The Tyson Red Label® Rebrand
Tyson Red Label® brand had an identity problem. Originally launched 13 years ago as a value-added solution for foodservice operators, this brand needed a compelling way to connect with customers and showcase what it truly stood for.
We uncovered the key differentiator that resonated with operators. Tyson Red Label® products are true workhorses of the kitchen: consumer-tested, proven products that take the worry out of menuing. So operators can Create Confidently.
Helping Operators Create Confidently
Creating Appeal, Efficiency, Versatility, Traffic and Value.
Confident Results
