Sharing K-12’s mission

Tyson Foodservice

public relations • video production • video direction • video editing
Challenge Despite a rich history of providing high-quality products and support for the K-12 segment, Tyson discovered it was getting harder to earn brand loyalty and preference from school foodservice directors.
Esrock Insight School foodservice directors need more than nutritious products on a budget. They’re looking for real partners that are willing to champion their mission to feed hungry students.
Solution We brought Tyson’s compassion for K-12 to life through an authentic video conveying the company’s commitment to helping FSDs conquer their foodservice challenges. In this case, Donette Worthy and her inspiring work to end food insecurity in her district.