Doubling up on K-12 Digital Marketing

Tree Top® Foodservice

print and digital advertising • paid social video • email marketing

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Challenge

The launch of Tree Top’s new Apple Crisps to K-12 schools was hugely successful and demand for the product quickly rose. Although Tree Top had the capacity to fulfill orders, the challenge was national distribution.

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Esrock Insight

School foodservice directors are always looking for nutritious solutions that students will actually eat and work closely with their distributor partners to secure items for their menus.

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Solution

Using a variety of cost-effective digital media vehicles, Esrock helped Tree Top expand their presence nationally. Tree Top products can now be found in schools across the country, including the previously hard-to-reach Midwest and East regions.

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