SHINING A LIGHT ON CONSUMER PREFERENCE
A love for, and loyalty to Marzetti® dressings and sauces prevails among customers. And yet there’s just something about Marzetti flavor that can’t be put into words. We creatively brought this notion to light and elevated the Marzetti brand in foodservice with an ownable new mantra and explosive new look.
Despite leading quality and diner-love, Marzetti was getting lost in a saturated arena of foodservice competitors. They needed a major boost in awareness among operators. To achieve this, we leaned into the mystique of Marzetti’s indescribable flavor with a campaign that embodies the full taste experience.
An Invitation to Taste
We created a dedicated campaign landing page, featuring new campaign creative, along with the request form for a free sample kit featuring a taste of core Marzetti flavors—all designed to drive trial among foodservice operators.
We brought in even better results!
