OPTIMIZING SEO FOR OPPORTUNITY
The Background
Sensient, a leading food and beverage flavoring company, was looking to fully leverage the power of their newly updated website. Since change like this can potentially disrupt overall efficiency of site performance—it became important to investigate and reoptimize the overall website performance and content for heightened search results to increase brand awareness and customer conversion.
The Challenge
Sensient needed a renewed SEO strategy to align with their newly updated website to drive visibility and expand audience reach. Without it, opportunities to connect with potential customers at pivotal moments (when they were actively searching for relevant solutions) were being lost, resulting in the need to rely on more paid tactics to drive traffic. Esrock aimed to fix that!
Our Approach
We started with an SEO audit to identify potential areas of improvement along with a deep conversation on the overall marketing and sales goals.
Our analysis showed that with new pages and content on the site, there was new opportunity to target additional intent-based searches and rank for additional long-tail keywords. We also found opportunities to further optimize existing pages to ensure consistent use of important metadata.
Our Solution
Activating proven methods that maximize a website’s performance, Esrock implemented a new SEO website strategy. This specifically included development of a keyword strategy that helped rank for a wider range of search terms and capture more organic traffic. This would also help reduce duplicate content and cannibalization across the site. Alignment of the strategy across organic and paid search allowed for greater efficiencies and performance.
Immediate Results Spotted!
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