Modern makeover

Savor Imports

Brand Planning & Strategy • Creative & Design • Packaging Design • Web Design • Video • Qualitative Research

Challenge Despite a strong promise to ignite creativity in foodservice operators with their unique selection of international spices, “Savor Brands” seemed a stale brand in a trendy world.
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Esrock Insight “Savor Brands” is “the” authority on international flavors, but its unique capabilities and core point of difference are hidden behind a name, logo and brand essence that doesn’t fully represent the company’s passion and expertise.
Solution We collected data from key stakeholder interviews and mapped out a new brand that resulted in a new name – Savor Imports – and a new look that brings their worldly mystique to everything from packaging to marketing.
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