Heating up National Account Sales

Rational® Combi Ovens

brand story • case study video content • infographic

Rational_LargeGridBox_Top

Challenge

Although some Kentucky Fried Chicken franchisee owners believed Rational combi ovens were an indispensable part of their back-of-house operations, other owners were reluctant to make a change or invest in a new piece of equipment.

Rational_LongGridBox_Logos

Esrock Insight

Rational combi ovens are difficult to demo in person, and without the ability to witness a combi oven in action, KFC franchisee owners could not see the benefits of these ovens for their own operations.

Rational_LongGridBox_Testimonial
Rational_LargeGridBox_Middle

Solution

Using the power of professional video, Esrock helped Rational demonstrate the benefits of the combi oven. We leveraged the testimony of a KFC market manager and positioned Rational as a must-have solution for any KFC franchisee.

Rational_LargeGridBox_Bottom
Rational_LongGridBox_Bottom

Result

Our one-to-one selling strategy was the winning tactical approach to generating almost a dozen new sales to KFC franchisee owners in a matter of a few short weeks.

LET'S CONNECT

Tell Us About

your high school yearbook picture your greatest successes your biggest challenges your brand promise a guilty pleasure your strongest competitor how we can grow your brand


What color is an orange?



Copy link
Powered by Social Snap