Nut Butter Done Differently

Nubu®

brand development • print and digital advertising • in-store merchandising • social

Challenge

With hundreds of snacks all vying for the same consumer, Nubu Nut Butter Bites needed to convince retail category managers and consumers that this “healthy-ish” snack was an ideal fit for today’s daily snacking routines.

Esrock Insight

Fast-paced lives have changed snacking habits drastically, with snacks often replacing traditional sit-down meals. Now more than ever, consumers’ go-to snacks need to deliver healthful benefits, while still providing enjoyable taste experiences.

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Solution

Highlighting its craveable flavor profile, 100% natural peanut butter, simple ingredients and convenient resealable packaging, Esrock launched Nubu as the “permissibly indulgent” snack food perfectly suited for on-the-go customers.

Results

Since the campaign launch, Nubu products have been in high-demand, achieving better than projected sales results at Walmart, picking up slots at retail chains in the south and selling out 3 times on Amazon.