The Background
A food manufacturing company came to Esrock for help with supporting and enhancing their current paid search campaigns for their two B2B websites. With low click-through rate performance, they were in need of a solid strategy to gather quality leads. Something had to change.
The Challenge
Since they were reaching only 10% of their target audience, bringing in quality leads to specialty and foodservice channels with potential new customers was paramount. Esrock put a plan in place that involved generating leads to the sales team and driving website traffic to generate consideration, as well as brand loyalty.
Our Solution
Our first step was conducting keyword research. This allowed us to identify high-intent search terms specifically tailored for the B2B audience. Once optimized, we relaunched their website with keywords that were more focused on bottom-of-funnel content (i.e., products).
Further, by continuously refining our PPC strategy and leveraging historical benchmarks, we were able to forecast returns on investment and identify an ideal PPC budget to achieve desired return.
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Results That Shifted Success
So, what’s our secret to PPC?
Precise Audience Targeting
Focusing on audience segmentation andkeyword management reduces costs and attracts more qualified leads.
monitoring and optimization
Successful PPC campaigns rely on continuousanalysis and adjustment, as highlighted in every PPC optimization report.
holistic approaches FOR success
Consider the full user journey from keywords to ad words to landing page experience.
Boost your PPC efforts with ease.
you need to invest monthly to meet your desired goals!