Gain sales without lowering price

Home Market Foods

Brand Planning & Strategy • Media Planning & Placement • Creative & Design • Tradeshow Exhibits • Digital Marketing
Challenge In the convenience channel where margins matter, it’s tough for foodservice suppliers to compete, even if they have a great product portfolio that’s deserving of a premium price point, like Home Market Foods.
Esrock Insight Home Market Foods’ brands have an energized consumer base that not only seeks brands they think are “special,” but they’re willing to pay more for them, too.
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Solution We capitalized on the cult-following of Home Market Foods’ brands with clever value-propositions, positioning, messaging and design that distinguished each individual product brand in a fresh, fun and youthful way.