Changing mindsets

High Liner Foods®& Diageo

Brand Identity • Culinary Support • Photography • Video • Lead Generation • Point of Sale • Broker & Distributor Interface
Challenge How do you launch a new line of GUINNESS beer seafood items outside of Lent, when seafood is not top-of-mind for most consumers, and not a priority for foodservice operators either?
Esrock Insight The great taste and mystique of GUINNESS seafood is a fun, special experience that can be as “normal” as going out and having a beer with friends any time of year.
CenterPlates
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GuinessWeb
Solution We developed a fully supported campaign that leveraged the cool brand essence of GUINNESS with point-of-sale materials that positioned GUINNESS seafood as a much deserved indulgence, not a sacrifice.
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