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Case Study

LAUNCHING
LEGENDS

When iconic consumer-brands set their sights on conquering menus, you’ve got to go strong. Harnessing powerful retail equity and supplier-trust—we helped Flowers Bakeries Foodservice and their lineup of private-label bread & bun brands burst into the foodservice scene with bold new personality.

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Dave's Killer Breads branding
Wonder Bread marketing
European Bakers branding

Retail Rulers to Menu Masters: The Flowers Foodservice Launch

To parlay their celebrated retail bread & bun brands into foodservice, Flowers needed an ownable story and a standout debut. Leveraging their success on the shelf, we personified the brands as the leaders and legends they are!

Titans Take Over the Website

Creative food service marketing

Point-of-Sale that Perfectly Positions Each Brand

We Achieved Unrivaled Results