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Next Level Virtual Engagement

FirstTaste TV®

influencer marketing • brand identity • video production • paid social media • consulting • lead-gen program

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Challenge

COVID-19 has forced food industry manufacturers to look for new ways to connect with customers and prospects. And now that virtual events are becoming the norm, burn out is setting in.

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Esrock Insight

Influencers that engage with audiences and promote products on a brand’s behalf are a proven, effective way to gain trial from buyers who trust input from peers. Plus, businesses are making $5.20 for every $1 spent on influencer marketing.

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Solution

Using in-studio professional video, “live” engagement, influencer marketing, culinary demonstrations, and more, First Taste TV is a comprehensive digital custom content and customer engagement program unlike any other in the industry.

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Results

Thanks to the right mix of organic and paid promotion, Season 1 of First Taste TV achieved better than expected lead generation for the participating brands, with one brand receiving over 700 leads from a single episode.