Challenge
Niche, traditional media publications have always been the cornerstone of marketing efforts in the retail baking industry. But as Dawn Foods looked to increase market share, it could no longer rely on status quo tactics to gain incremental reach.
Esrock Insight
Artisan bakers are heavy users of digital media and use social channels to not only promote their businesses, but also to research suppliers and network with their peers.
Solutions
Esrock helped Dawn promote their innovative products through a strong complement of digital channels – allowing Dawn to dominate paid media, programmatic and search within the retail bakery space, both domestically and internationally.
