Building buzz

Cornelius

Brand Planning & Strategy • Media Planning & Placement • Creative & Design • Web Design • Video • Digital Marketing

Challenge A few years ago, no one ever heard of nitro-brew coffee or understood what it was. That made selling a nitro-brew coffee dispenser that much more challenging for Cornelius, who was looking to launch its first one on the market.
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Esrock Insight Promoting the new nitro-brew coffee dispenser wasn’t going to be enough to move cases. Cornelius needed to educate buyers and consumers on the nitro-brew category overall.
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Solution We created a campaign that focused on the unique experience and flavor that a nitro-brew coffee dispenser created, while offering step-by-step guidance on how to easily implement the dispenser at any operation.