Case Study

Making Meatballs More Memorable

As America’s #1 fully cooked meatball brand, Cooked Perfect^® deserved a web experience just as prestigious. The dated look, minimal messaging and difficult-to-use site were holding them back.

Cooked Perfect^® Meatballs deserved a site that showed why they’re #1. And they needed more than a facelift for their site. So we cooked up something perfect.

Initially, we did a full web discovery to find out what Cooked Perfect^® Meatballs required—and what they wanted. We audited content, UX, UI, performance, SEO—and the competition. All this work helped lay the foundation to create a best-in-class, engaging future-proof site—with a cohesive look, a definitive brand voice, a modern backend and an easy way to manage SKUs.

We retooled the copy to create a fresher, family-friendly tone that spoke directly to consumers—and highlighted the quality and ease that Cooked Perfect^® Meatballs bring to the table. By showcasing simple, delicious recipes, we gave users more reasons to stay engaged and on the site.

Coded Perfect

The new site was built for flexibility for Cooked Perfect^® Meatballs and ease of use for consumers. With an elevated web presence, a new easy-to-use store locator and fully loaded product catalog, the new, practical site lived up to Cooked Perfect’s^® glowing reputation.