Selling nostalgia

ConAgra Brands/Swiss Miss®

creative & design • email marketing • web design • sales collateral • lead generation
Challenge Everyone loves Swiss Miss®. It dominates in retail. But getting margin-sensitive foodservice operators in non-commercial segments like B&I, C&U, Healthcare & Recreation to warm up was another story.
Esrock Insight A solid nostalgia brand with consumers overall, Swiss Miss cocoa scored surprisingly high with millennials—while the coffee boost of new Swiss Miss Café Blends made it a perfect fit for consumers’ growing desire for indulgent afternoon pick-me-ups.
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Solution Show operators how to easily bring newfound excitement to their beverage offerings with the one brand that delivers both classic comfort and an indulgent twist in a hot new category.