Leveraging the power of influencer marketing

Cargill®- Filippo Berio® Culinary Selection Olive Oil

Influencer marketing • social media • media

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Challenge

Most olive oils are basically the same, so why pay more for a specific brand? That question was the number one barrier Cargill faced in driving sales of their premium Filippo Berio Culinary Selection line of olive oils in a highly proliferated category.

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Esrock Insight

Peer to peer recommendations are powerful. Chefs who are active on social media have the ability to engage the culinary professional audience and influence their decision to try a new or different product on a brand’s behalf.

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Solution

Esrock developed an influencer marketing program featuring recipe videos from Chef Anthony Serrano, chosen for his universal appeal and social following. Providing a breadth of services, Esrock launched a highly targeted social campaign on a modest budget.

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