Reclaiming
Greatness
How do you overcome lapsed recognition of a legacy brand? You uncover the singular brand truth: Blodgett ovens are (and have always been) the ride-or-die choice for the best in the industry. Then—you let culinary superstars explain why.
One G.O.A.T. Deserves Another: The Blodgett Rebrand
Blodgett was seeking to reignite their brand after a period of faded awareness and disconnected advertising. Tapping into the unshakable bond between a chef and their Blodgett oven, we set out to reclaim the brand’s former glory. Through real stories of local culinary legends and rising stars in every area of foodservice—who trust only one oven—we repositioned Blodgett with the moniker it truly deserves.
The greatest oven of all time, for the greatest of all time.
The Home of the G.O.A.T. Microsite
Here, visitors were invited to get to know a featured G.O.A.T (culinary icon), revealed monthly, read their story and find out which Blodgett oven is their go-to G.O.AT.
Through social ads and site promotion, we gave customers a chance to nominate the next G.O.A.T!
We also celebrated Blodgett’s 175th anniversary with a behind-the-scenes look at these legendary ovens—the careful craftsmanship given to each by the talented hands and minds of Blodgett employees.
The Greatest of All Results
