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Case Study

Reclaiming
Greatness

How do you overcome lapsed recognition of a legacy brand? You uncover the singular brand truth: Blodgett ovens are (and have always been) the ride-or-die choice for the best in the industry. Then—you let culinary superstars explain why.

DORI ISUFI

Business Owner, Molly’s Cupcakes

MAT BELZANO

Executive Chef, University of Arkansas

NATHAN CHRISTENSEN

Senior Director of Buildout, Crumbl Franchising

MARC MALNATI

Owner of Lou Malnati’s Pizzeria

BINDU ILLURI

Business Owner, Molly’s Cupcakes

AARON BLUDORN

Executive Chef and Owner, Bludorn

AUDREY HAMILTON

Director of Nutrition Services, Clayton County Schools

DORI ISUFI

Business Owner, Molly’s Cupcakes

MAT BELZANO

Executive Chef, University of Arkansas

NATHAN CHRISTENSEN

Senior Director of Buildout, Crumbl Franchising

MARC MALNATI

Owner of Lou Malnati’s Pizzeria

BINDU ILLURI

Business Owner, Molly’s Cupcakes

AARON BLUDORN

Executive Chef and Owner, Bludorn

AUDREY HAMILTON

Director of Nutrition Services, Clayton County Schools

One G.O.A.T. Deserves Another: The Blodgett Rebrand

Blodgett was seeking to reignite their brand after a period of faded awareness and disconnected advertising. Tapping into the unshakable bond between a chef and their Blodgett oven, we set out to reclaim the brand’s former glory. Through real stories of local culinary legends and rising stars in every area of foodservice—who trust only one oven—we repositioned Blodgett with the moniker it truly deserves.
The greatest oven of all time, for the greatest of all time.

Play Video

The Home of the G.O.A.T. Microsite

Here, visitors were invited to get to know a featured G.O.A.T (culinary icon), revealed monthly, read their story and find out which Blodgett oven is their go-to G.O.AT.

Food company website example
Blodgett food marketing promotions

Through social ads and site promotion, we gave customers a chance to nominate the next G.O.A.T!

Blodgett food marketing promotions

We also celebrated Blodgett’s 175th anniversary with a behind-the-scenes look at these legendary ovens—the careful craftsmanship given to each by the talented hands and minds of Blodgett employees.

Blodgett GOAT Marc Malnati quote
Blodgett GOATs

The Greatest of All Results