Legendary Launch
Flowers Bakeries Foodservice
Challenge
With more than 1,300 burgers offered by the top 500 chain restaurants alone, Flowers Bakeries Foodservice was launching its newest bun at a time when the burger and sandwich category was growing, but oversaturated.
Esrock Insight
For operators looking to stand out in a crowded marketplace, Flower’s new plant-powered Garden Blend Bun helps differentiate menus by capitalizing on three of the industry’s macrotrends: innovation, plant centric and healthy lifestyle foods.
Solution
Spot-on brand positioning, strong creative execution, and a progressive media mix were key to generating leads that exceeded Flower’s expectations, making the new Garden Blend Bun one of the company’s strongest product launches to date.
