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Legendary Launch

Flowers Bakeries Foodservice

brand positioning • photography • creative • programmatic media

Challenge

With more than 1,300 burgers offered by the top 500 chain restaurants alone, Flowers Bakeries Foodservice was launching its newest bun at a time when the burger and sandwich category was growing, but oversaturated.

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Esrock Insight

For operators looking to stand out in a crowded marketplace, Flower’s new plant-powered Garden Blend Bun helps differentiate menus by capitalizing on three of the industry’s macrotrends: innovation, plant centric and healthy lifestyle foods.

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Solution

Spot-on brand positioning, strong creative execution, and a progressive media mix were key to generating leads that exceeded Flower’s expectations, making the new Garden Blend Bun one of the company’s strongest product launches to date.

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