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Burger King just fired a resounding shot in the burger wars—using geofencing to serve consumers a one-cent Whopper offer as they drive near a McDonalds. Who will be next to drive trial and conversion in an unconventional way?
Movie theaters are increasingly distinguishing themselves not only by what’s on the screen, but what’s on the menu. Popcorn and fountain drinks have given way to fajitas, wood-burning pizza and specialty cocktails. Where will their menus go next?
Welcome to the era of restaurants created with social sharing in mind. Where everything from lighting to menu items to wall art has been designed for optimal snapping and sharing on social media. Chicago’s Home Slice is one of the first. Who will be next?
Automation continues to revolutionize foodservice as we know it. Boston’s Spyce is leveraging robot technology to make making nutritious meals more affordable for everyone. How is your company using automation to enhance the customer experience?
Innovations in technology are revolutionizing supply systems, giving foodservice operators and consumers a better understanding of where their food comes from. How is your company using technology to spearhead change?