1. Estimated Revenue

Estimate the revenue impact of your tradeshow participation, including additional revenue from upselling or customer retention.

Number of sales leads collected at the tradeshow

Percent of sales closed at the tradeshow (%)

Average value of a sale ($)

Additional revenue from retention, cross-selling,
or upselling (beyond the average sale value)

Estimated Revenue: $0

Step 1/4

2. Total Cost Savings

Calculate the costs your team avoids by attending events, such as fewer field-sales visits and the value of contacts collected.

Number of sales leads collected at the tradeshow

Average cost of a field-sales call ($)

Number of contacts collected at the trade show

Average cost of acquiring a contact ($)

Total Cost Savings: $0

Step 2/4

3. Promotional Value

Assess the visibility your brand gained—e.g., impressions from marketing, media coverage, and foot traffic—then estimate the dollar value of that exposure.

Viewed impressions from direct marketing (pre- and post-show marketing)

Viewed impressions from at-show media coverage (provided by media partners)

In-booth digital engagement (badge scans, QR code scans, touchscreen interactions, etc.)

Number of attendees in the exhibit hall

Dollar value per viewed impression ($)

Promotional Value: $0

Step 3/4

4. Total & Payback

Review your total projected value, then enter your actual show budget to calculate the payback ratio. This helps quantify how efficiently your investment delivered returns.

Total Value: $0

Total trade show investment (creative, shipping, exhibitor fees, etc.)

Payback Ratio: $0

Step 4/4

Tradeshow ROI Calculator

1. Estimated Revenue

2. Total Cost Savings

3. Promotional Value

4. Total & Payback

Summary

Results Summary

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