GUINNESS® Distinctive Seafood

Fusing Legendary With Modern

The
Challenge

For a new product launch, High Liner Foods and Guinness asked us to create a new brand image that maintained the essence of their brands, but combined them into one. We came up with Guinness Distinctive Seafood—creating a look and feel that complemented the rich history of Guinness with the modern-day allure of premium seafood.

Our Role

BRAND IDENTITY
WEB DESIGN
MERCHANDISING
PHOTOGRAPHY
ADVERTISING
PRINT
DIGITAL
PROMOTIONS