Just For Kicks: Sustainability

The future will contain more harmony—consumers want to do good and do right by the planet. After all, it was here first. This month, we highlighted companies putting their green foot forward. 


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Consumers are demanding more sustainable and reusable packaging. This week, we took a look at Loop, which gives consumers a new way to shop, waste free! Loop has reimagined the way consumers purchase, delivering products right to their doorstep in durable, zero-waste packaging that can be refilled and reused, time and time again. Loop has completely redesigned their packaging to not only be reusable, but more visually attractive and functional.

COVID-19 worsened the single-use plastics problem, as companies temporarily banned the use of reusable items like cups and shopping bags due to safety concerns. As restrictions start to lift and consumers reenter the world, the demand for sustainable packaging has returned. With the help of Loop, QSRs like Burger King are working to meet this demand with reusable sandwich containers and beverage cups that can be purchased at select locations. As more companies continue to adopt sustainable practices, reusable packaging could be the start of a new normal for the fast-food industry.

Approximately 40% of food goes to waste. In fact, produce is the most wasted household item in the United States. Companies like Imperfect Foods and Misfits Market, who are both part of the fast-growing online grocery market, have made it their mission to help break this unfortunate cycle of wasted food. They strive to take sustainably-sourced unwanted foods and “ugly” produce and provide it to consumers at a cheaper cost—delivered directly to their door. With the rise in popularity of online grocery shopping and the push to eat more sustainable products that create less waste—Imperfect Foods and Misfits Market have built a business that is here to stay far beyond the ongoing pandemic.

Courtesy of the Esrock Partners “Just for Kicks” Team: Travis Fish, Lucy Ressler, Mikayla Walsh, Samantha Gallagher, Aleksandra Kostic, & Shawn Rudolph

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