Season's Eatings
We went everywhere this year, and every mile we traveled brought us closer to understanding the next frontier of food — not just what’s on the plate, but where it will be served next.
We’re going to the moon 🚀
Learn more about this world-breaking opportunity.
From the city of Chicago to both beautiful coasts, we’ve been stopping by tradeshows, conferences, manufacturing facilities, and more, staying ahead of the trends that define the tomorrow of food.
Here's Where Our Journey Has Taken Us
MISSION LOG
|
EVENT
|
LOCATION
|
MILES TRAVELED
|
|---|---|---|
|
Women’s Foodservice Forum
|
Dallas, TX
|
~3,700 miles
|
|
IFMA COEX
|
Kansas City, MO
|
~2,040 miles
|
|
Pizza Expo
|
Las Vegas, NV
|
~10,500 miles
|
|
NAMI
|
Nashville, TN
|
~950 miles
|
|
NRA
|
Chicago, IL
|
~5,100 miles
|
|
ANC
|
San Antonio, TX
|
~4,300 miles
|
|
IFT
|
Chicago, IL
|
~2,040 miles
|
|
GoToMarket Edge
|
San Francisco, CA
|
~8,520 miles
|
|
Adobe Summit
|
Las Vegas, NV
|
~10,500 miles
|
|
IBIE
|
Las Vegas, NV
|
~7,000 miles
|
|
Chef Culinary Conference
|
Amherst, MA
|
~1,828 miles
|
|
Basis Technology Conference
|
Chicago, IL
|
~100 miles
|
|
NACS
|
Chicago, IL
|
~1,020 miles
|
|
IFMA Presidents Conference
|
Scottsdale, AZ
|
~10,500 miles
|
|
Tastewise Summit
|
Chicago, IL
|
~1,020 miles
|
|
PLMA
|
Chicago, IL
|
~1,020 miles
|
|
Pizza Expo
|
Columbus, OH
|
~710 miles
|
|
Tyson
|
Springdale, AR
|
~10,388 miles
|
|
Nestlé
|
Solon, OH
|
~7,372 miles
|
|
NewlyWeds
|
Chicago, IL
|
~100 miles
|
|
West Liberty Foods
|
Bolingbrook, IL
|
~40 miles
|
|
Ardent Photoshoot
|
Chicago, IL
|
~822 miles
|
Total Distance Traveled: 89,570 Miles
Our Next Stop? The Moon.
As the food landscape evolves, we’re keeping our eyes on what’s ahead, from new dining environments and emerging technologies to the future of hospitality, sustainability, and human connection.
It’s just 238,855 miles to the moon.
We may not be growing crops on the moon (yet), but we’re already imagining how food will be shared, served, and experienced in the places it hasn’t reached — on Earth and beyond.
Happy Holidays
This holiday season, we’re celebrating curiosity, creativity, and the miles we’ve traveled together.
Thank you for being part of our mission to make Esrock the…
Here’s to another trip around the sun, full of big ideas, bold partnerships, and inspired storytelling.
Let’s make 2026 a year everything we touch takes off! 🚀
—The Esrock Crew
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